AI-POWERED SCHEDULING

Airline webpage

Project description

To create a interactive, educational webpage intended for use in K-12 schools.

Timeline

12 weeks

Background

Developed a brand concept for Peaks Aviation, a luxury flight company serving Spokane, Anchorage, Seattle, and Portland. The project included creating a sleek brand identity, crafting a compelling sales pitch, and designing a concise promotional synopsis for use across digital platforms. Focused on highlighting the company’s commitment to adventure, luxury, and eco-conscious travel.

Process

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

The project began with a deep dive into the aviation and travel industries, focusing on the Pacific Northwest market. Competitive analysis was conducted to understand branding strategies of luxury and eco-conscious flight companies. Extensive research into regional landmarks and traveler preferences helped shape the brand’s emphasis on adventure and exclusivity.

Personas were developed for key target audiences, including business professionals, adventure travelers, and eco-conscious tourists. Insights from this research informed the tone, messaging, and design elements, ensuring the brand resonates with its audience while highlighting Peaks Aviation’s unique offerings.

Design & Prototyping

Prototyping included mockups of digital assets, such as a homepage layout showcasing aerial views of Spokane, Anchorage, Seattle, and Portland, alongside streamlined booking interfaces. Marketing materials, including social media posts and ad templates, were also crafted to ensure consistent branding across platforms. The result was a cohesive, polished brand experience that speaks to adventure and exclusivity.

The prototyping experiments with Figmas Variables. created a small design system to work off of to make the overall site much more cohesive.

Implementation

A responsive website was launched, featuring seamless navigation, striking visuals, and easy booking options. Social media campaigns leveraged the scenic beauty of the Pacific Northwest to attract adventure-seekers and luxury travelers, while targeted ads emphasized the convenience and exclusivity of charter flights.